Project: Apparel Design
We designed a capsule collection inspired by Lunar New Year celebrations in Hong Kong for the Year of the Rat (2020). We were drawn to door couplets and "Fu" diamond-shaped door signs, put up during the New Year to welcome good luck and happiness. Often ornately decorated in gold or bright colours, these signs carry patterns and symbols — flowers and animals representing spring and new beginnings. The sun and other emblems of fresh starts connect to both yoga, which sits at the heart of Lululemon's philosophy of regenerating the body and mind each day, and to the New Year itself, with its welcoming of a clean slate. The collection included t-shirts, leggings and hoodies, though due to extenuating global circumstances, only the t-shirt and a variation of the hoodie were manufactured.